Siemens wanted to elevate brand recognition and to be known as leaders in Cybersecurity – targeting IT decision makers and businesses operating in energy and manufacturing. To make the highly technical and complex subject like cybersecurity interesting and easily digestible, we gamified the experience. Readers were able to choose from two different scenarios: cybersecurity attacks on Manufacturing and Power Plant islands. We allowed readers to explore the story by using the different hotspots or the timeline, it gave readers the freedom to consume the content at their own pace as well as exploring the advertiser content from multiple perspectives.
2017 MarCom Awards - Platinum Winner for Design and Web Interactive Capabilities
2017 AVA Digital Awards - Platinum Winner for Interactive Brand Experience
2018 Digiday Media Awards Europe
Site Development: Media Monks
Cleveland Clinic set out to build a new cancer treatment center with an innovative outlook on health care: concept of healing informed by empathy for patients. The client wanted to highlight and share the mission with their target audiences. The solution was a website exploring the center's multidisciplinary approach to cancer care utilizing the latest immersive 360 technology.
My role was to design the UI & UX of the site while conveying the theme of "empathy" throughout. Users are able to navigate and experience the center with photos, videos and audio testimonials of varying perspectives like patients, building architect, care providers and specialists that highlight the center's thoughtful plan.
Platinum Winner for Microsite 360 Experience - 2017 dotCOMM Awards
Site Development: Stink Studio
Sea-Doo is a personal watercraft company from Canada that wanted to elevate and drive awareness of their brand to a national audience. We developed a multimedia immersive experience including a three-part video and lifestyle article in an interactive page; all meant to highlight an exciting brand story documenting a family (the Cabreras) on the water, how Sea-Doo brings them together and has helped them find a community.
Video Production: Public Record
Due to the world’s growing population, we will have to nearly double all agricultural output by 2050 to meet global demand. Luckily, today’s farmers have today’s technology. From drought-resistant seeds to drones that capture essential crop data in a single flyby, cutting-edge agricultural tech is solving the world’s hunger challenges.
Presented by Bayer, WP BrandStudio interviewed three farmers who are helping the farming industry by adapting new innovation and technologies.
* Webby Award Nominee *
Video Production: The Boswicks
Boeing wanted to feature their newest aerospace innovations; the 787 Dreamliner, autonomous air taxi, and hypersonic aircraft. The concept was to illustrate how these technologies currently benefit and would benefit society in the future. We created a timeline where readers could explore the innovations by toggle between the years. The deeper dive of each sections would feature interactive elements like The Washington Post’s proprietary technology called Heliograf or tailoring the story with personalized data. For the 50 Years example, the personalized data showed how much time it would take now versus 50 years from now when the hypersonic jet would be commercialized.
Omni collection of US properties wanted to drive interest and awareness by surfacing interesting, idiosyncratic stories that define the unique personalities of the properties and offer leisure travelers memorable experiences.
The first piece focused on the Omni William Penn Hotel in Pittsburgh. We hired a notable Pittsburgh blogger to tell the story of Pittsburgh’s historic relationship to whiskey to celebrate the opening of the hotels Wigle Whiskey Tasting Room.
The next piece highlighted Omni Amelia Island Plantation Resort and its the Fish to Fork festival, which brings together chefs for a one-of-a-kind culinary competition.
The last piece told the story of the Homestead and profiled some of its longest serving employees.
