Optum: Working to End the Epidemic
Working to end an epidemic to highlights the many facets of the opioid epidemic through an investigative lens of The Washington Post. It tells personal stories from many different perspectives of the opioid epidemic and provide hope for the future. The campaign raised awareness about Health Savings Accounts and demonstrate Optum’s position as a thought leader in the healthcare space. The story spotlighted the use of big data and analytics, data-driven prevention and treatment pioneered by Optum.
The experience included visuals, narrative text, infographics, pull quotes, and personal videos. My role was art direction, UX, and overall site design.
2019 Webby Honoree
2019 AVA Digital Awards - Platinum Winner for Interactive Brand Experience
2019 AVA Digital Awards - Platinum Winner for Web Interactive Capabilities